Real Estate Agents Know What They Want on Their Websites But What About Buyers and Sellers?

Be the first to comment on this post
Albuquerque real estate pro, Rich Cederberg was very kind to invite me to be part of his Just Hanging Out Talking Real Estate Google+ Hangouts On Air on Tuesday, May 20, 2014. Before appearing on his Hangout, Rich asked what topic we should discuss? I offered a few ideas and we agreed on the topic of “What makes a solid real estate website?“.
In addition to Rich acting as an awesome Hangout host, “regulars” who appear in these Hangouts include:

All of the above participants bring sharp marketing minds, offer tremendous insight and value to these Hangouts. I recommend you follow each on Google+ and be part of future Hangouts.

We Know What We Want on Our Real Estate Websites But What About Those Who Visit?

While many real estate professionals know what should be included on their websites, it’s important to think  about the desires and motivations of those visiting your real estate website. During this session we discussed what it is that consumers who are looking to buy or sell houses want to see when they land on your website.

Give Them What They Want!

As the subject matter expert, are you giving them what they want? Based on years of designing sites, mountains of data and site testing, here are the desired tools and pieces of information buyers and sellers want when they arrive at your website:
  • caveman simple property quick search tool front and center above the fold
  • easy access to your hyper-local neighborhood/area info along with the ability to view properties in each
  • answer the burning question – “how’s the market?” Provide recent market stats and updates. Include sold data if provided/allowed by your MLS board
  • connect with seller who desire to know the value of their home
  • because every agent/market is different, offer access to view homes by longtail search queries like golf course homes, homes with pools, gated community homes, 55+ community homes and other speciality searches.
  • consumers want social proof why they should hire you

Sticky Sites?

We all know it’s important visiting consumers “stick around” and better yet reach out to you for help. With those goals in mind, you are invited to sit back, relax and watch this Hangout. If you have any questions or would like to leave a comment, feel free to do so below.
Categories: Hangouts

20 Must Read Marketing Tips From Top Real Estate and Social Media Professionals

1 Comment | Leave A Comment

You can thank Bill Gassett for compiling what he describes as the Top Marketing Tips for Real Estate Pros! I ask you. Where can you access the top 20 21 tips for marketing your real estate listings?

The short answer is right HERE!

In this in-depth post compiled by Bill you will learn from top marketers from a broad spectrum of Internet marketing including SEOs, IMers (Internet Marketers), Content Generating Specialist, Social Media Subject Matter Experts, SEMs and Web-savvy Agents:

1. How to Get Your Listings Found on Google – by Rich Cederburg
2. Why You Should Get On Pinterest – by Rebekah Radice
3. Why You Must Hire a Professional Photographer – by Debe Maxwell
4. How to Avoid Paying Premium Dollars to Feature Your Listings on Zillow, Trulia and! – by Yours Truly, Bobby Carroll
5. Why You Should Use Google Plus and Engage – by Mark Traphagen
6. Why Use – by Neil Ferree
7. Why Post Your Listings on YouTube – by Katerina Gasset
8. Why You Must Use These Blogging Tips – by Martin W. Smith
9. Why Use Social Media Networks – by Lori Thomas Dickert
10. Be Smart and Use The Web Wisely – by David Amerland
11. What Makes An Exceptional Realtor – by Elias Nathaniel
12. Don’t Over Use Blog Content – by Michael George
13, Stage Well & Market Wisely – by Tammy Emenith
14. Leave A Little Money On The Table – by Carra Riley
15. Use Slideshare & Haiku Deck – by Connor MacIvor
16. Present Well Online – by Lynn Pineda
17. Create A Lead Generating Website – by Joshua Berg
18. Use Google Places – by Eric Enge
19. Use Real Estate Social Media & The Web 2.0 – by Stephanie L Davis
20. Use Real Estate Video – by Dave Keyes
Bonus Tip: 21. Inspire a Bidding War – by Walid Muhammad

That’s your 2014 Listing Marketing Plan!

Add Your Comment to the Conversation

What proven real estate marketing tip would you add to this list?

Until next post,


Categories: Fun Stuff!, Google+, SEO, Social Media

Look What Arrived From Google Today!

Be the first to comment on this post

We received our #GooglePartnersPumpkin today. How should we carve it?

Categories: Fun Stuff!

Why Google Has a Love Affair with The Triangle!

Be the first to comment on this post
Categories: Google+

Tweets From the Real Estate Tech Edge Meeting in Boca Raton, FL

Be the first to comment on this post

Welcome #TechEdge Stalkers! Tune in here for the latest tweets from today’s (8/7/2013) Boca Raton, FL Tech Edge Meeting event sponsored by the National Association of Realtors®.

Today’s Presenters at the Baco Raton, FL #TechEdge event are scheduled to be:

  • Jeremy Blanton – @jeremyblanton
  • Brett Boettge – @boettgeb
  • Craig Grant – @RETechGuru
  • Ines Hegedus-Garcia – @ines
  • Tim Kinzler – @timkinzler
  • Debbie Kirkland – @debbie_kirkland / @FloridaSunSales (Dakno Real Estate Marketing Client)
  • Carlos Melendez – @RealEstatePro
  • Joe Sullivan – @CRTweet
  • Melanie Wyne – @nartech

If you are attending the #TechEdge event, what are (were) your “ah-ha” moments? We would love to hear your comments!

Categories: Social Media, twitter

Google Reviews are Now on Your Google+ Profile!

Be the first to comment on this post

Google is Quickly Adding and Enhancing Google+

It seems everyday another change or enhancement occurs on Google+. Now all of the Google Reviews you have ever written are being aggregated on your Google+ profile. Check it out on my Google+ profile!

Dakno Marketing Real Estate Marketing Vice President Bobby Carroll

Do You Think Google Reviews are a Pretty Big Deal?

In my humble opinion, absolutely! Now more than ever, it’s important to give and receive credible, genuine Google reviews.

Add Bobby Carroll with Dakno Real Estate Marketing and Web Design to Your Google+ Circles!

If you are on Google+, please add me to your Google+ Circles!

Helping you get the most out of your Google+ profile – Bobby

Categories: Google+, Social Media

Telling a Story with Emotion!

Be the first to comment on this post

Ever wonder what a lifestyle-oriented things to do video that communicates emotion looks like? View this “family vacation” video and see if this achieves the goal of creating and conveying “emotion”.

Posted via email from Bobby Carroll – Dakno Real Estate Marketing

Categories: Fun Stuff!

I’m a Work in the Triangle Smarty Pants

Be the first to comment on this post

As an ambassador for the Work in the Triangle organization, it was awesome to meet Jennifer Bosser at the recent #Packapolooza 125th anniversary celebration on Hillsboro Street in Raleigh Saturday, August 18.

Jennifier is an Assistant Executive Director with the Raleigh Chamber of Commerce and helps manage the Work in the Triangle website and their social media campaign. She was kind enough to give me a “smarty pants” t-shirt! Thanks Jennifer!



Ready to Promote the Triangle?

If so, then you too can be a “smarty pants ambassador” by completing this form at the Work in the Triangle site.

As a life long resident of the Triangle, I believe it has so much to offer and I’m happy to partner with Jennifer and Work in the Triangle to promote our wonderful way of life!

Live long and prosper,


Categories: Fun Stuff!, Social Media

Linda Craft Team REALTORS Client Appreciation Movie Night

Be the first to comment on this post

Thank you Linda Craft for the free movie tickets to The Bourne Legacy! You and your Raleigh real estate team seriously rocks!!


Categories: Fun Stuff!

@floridarealtors Ref: #REBCORL YT discussions, be sure agents are optimizing YT properly. This graphic will help!

Be the first to comment on this post
Categories: Uncategorized

Copyright © 2007 Bobby Carroll – Social Media Fanatic for Dakno Marketing. All rights reserved.