I’m often asked by real estate agents about strategies for setting up profiles and what username should be used. Some agents use their names as their username and that’s fine if personal branding is your goal. Another strategy you might consider would be to use some aspect of the term “real estate” as your username as if lends itself well for search engine optimization (SEO). Besides, more consumers spend more time using keywords like (area) real estate than they do searching for a specific agent name as a keyword.

YouTube Usernames

I had one agent ask me about how to select a username when setting up a YouTube account. Unfortunately, most prized YouTube domain names like www.youtube.com/chevychase are typically taken. It certainly doesn’t hurt to double check. I suggested this agent consider the strategy we implemented for Linda Craft long ago http://www.youtube.com/user/raleighrealestate

Good Social Media Usernames Fade Fast!

One thing to note, even those YouTube usernames are quickly going away.  One last tip, when creating profiles online, try to use a consistent username everywhere you setup a profile.

See examples below:



In some cases Linda had to select “Raleighhomes” as the Raleighrealestate username was taken.


Here are some examples of consistent use of a username:


·         Jay Thompson is the “PHXREGuy” (everywhere) http://www.google.com/search?q=phxreguy&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a


·         I’m “rewebcoach” (everywhere) http://www.google.com/search?q=rewebcoach&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a 

Look around RE.net (engaged social media adopters who are in the Real Estate industry) and you’ll see this principal in place time after time.


A great tool to use to help you determine a username is NameChk http://namechk.com/.

I trust these tips will help you when you are ready to select your username.